#MeetTeamBacke: Boyd Maits

Whatever your business or industry, keeping up with the latest changes in tech is a must.

As Philly Tech Week approaches, we sat down with our SVP, Interactive, Boyd Maits, to ask him about some of the events he plans to check out. His top picks, below.

TECH IN THE COMMONS: Augmented and Virtual Reality bootcamp for nonprofits

Friday, April 28, 3 pm at PhillyCAM,
699 Ranstead St, Philadelphia

These are the hot topics that can be relevant to a lot of businesses: augmented reality, virtual reality, and the uses of those technologies, which can be widespread. Certainly, in the nonprofit and museum exhibit space those technologies can play a key role.

The Future of Digital Marketing

Tuesday, May 2, 10 am-7 pm,
National Museum of American Jewish History,
101 S. Independence Mall East, Fifth Floor

The Internet of Things (IoT), robotics, and live-streaming can affect every industry. Specifically for the businesses that need customer support, having conversational UI through chatbots can save a business owner a lot of money.

Don’t Tell Me What to Do! Getting Comfortable with Data-Assisted Design

Tuesday, May 2, 4-5 pm,
Quorum at the University City Science Center,
3711 Market St, Philadelphia

If you’re in any kind of design field, especially if you’re an agency, data-assisted design, which means involving data in the creative design process, would be a very fascinating seminar to go to.

Exploring Social Listening

Wednesday, May 3, 12-3 pm,
Health Union Offices,
1218 Chestnut St, Philadelphia

For social media managers, measurement and analysis of social channels is key.

With a lineup of events that runs the gamut of up and coming technological trends and advances, Philly Tech Week 2017 promises invaluable learning opportunities. We’ll be checking out as many events as we can, so drop us a line to let us know which ones you’ll be attending.

Stay tuned to Backe social, when we unravel the mysteries behind an ad team’s every day work – from design to strategy to social media and more – in our #MeetTeamBacke series.

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