Author: Erica Minutella

#MeetTeamBacke: Brian Cassidy

Beyond the world of entertainment, animation and visual effects continue to have a strong impact on the way we can tell stories or make content more engaging. When done well, it can do more than just convey information but charm a cynical audience, entice someone...

Careful, your positioning
statement is showing.

Okay, so we all know the difference between a positioning statement and a tagline, right? A positioning statement is intended to set an internal direction, usually for several years and is the foundation for your messaging. And a tagline? Well, a tagline is typically campaign-specific, externally-focused...

#MeetTeamBacke: Brandon McNeely

Websites just keep getting prettier. And as a casual internet surfer, it’s difficult not to believe that the advances in design are something akin to magic. But there’s a lot of work going on behind the scenes to get that website magic working smoothly....

What your logo says about
your institution

There are many things that make your institution extraordinary or exemplary. But if your logo doesn’t reflect those attributes, it’s time to take a closer look. Clearly, your logo is more than just a graphic or mark but a distillation of your brand value and values....

Brand differentiation:
The courage of being you

Whether your institution is two-year or four-year, for-profit or non-profit, you must find a way to stand out from the 5,299 other colleges in the U.S. Because every year, you and your competitors market to the same audience of soul-searching seventeen-year-olds struggling to find themselves...