Author: Moss Stern

Email marketing do’s and don’ts

After 30+ years, email is still an enormously popular marketing tool, and for good reason. Done well, it can be a highly successful and cost-effective communication medium. Here are our top 10 tips on doing it well....

#MeetTeamBacke: Larry Williams

Managing a team of designers in a busy agency is no small feat. We asked Larry Williams, Backe’s VP and Associate Creative Director, how he keeps so many plates spinning at once – while upholding the quality standards we expect....

Rethinking responsive web design

The tools and tactics we use to create digital content are evolving – in ways that can allow for a greatly improved user experience at any screen size. Here are some trends you should keep your eyes on....

#MeetTeamBacke: Nichole Moyer

Backe Account Supervisor Nichole Moyer has managed many variable-content marketing efforts in the pharmaceutical and healthcare space. In this post, she shares some insights on how it all works and what she has learned along the way....

The real-time
messaging dilemma

Maintaining an effective dialog with customers can be challenging in pharmaceutical marketing, given that all messages must undergo medical-legal-regulatory review. In this post, we consider some key strategies for producing meaningful content, getting it approved, and getting it out when it’s needed...