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Why pharma belongs on Facebook

Pharmaceutical brands have been slow to embrace social media marketing, and for good reason. But social media platforms have introduced new features to accommodate pharma brands' needs. In this article, we examine the opportunities for promoting your brand on Facebook....

#MeetTeamBacke: Larry Williams

Managing a team of designers in a busy agency is no small feat. We asked Larry Williams, Backe’s VP and Associate Creative Director, how he keeps so many plates spinning at once – while upholding the quality standards we expect....

#MeetTeamBacke: Nichole Moyer

Backe Account Supervisor Nichole Moyer has managed many variable-content marketing efforts in the pharmaceutical and healthcare space. In this post, she shares some insights on how it all works and what she has learned along the way....

The real-time
messaging dilemma

Maintaining an effective dialog with customers can be challenging in pharmaceutical marketing, given that all messages must undergo medical-legal-regulatory review. In this post, we consider some key strategies for producing meaningful content, getting it approved, and getting it out when...