Higher Ed

Careful, your positioning
statement is showing.

[vc_row animate_rounded_tab="yes"][vc_column][vc_widget_sidebar sidebar_id="footer_column_4" el_class="blog-social-share blog-top"][/vc_column][/vc_row][vc_row animate_rounded_tab="yes"][vc_column][vc_column_text] Okay, so we all know the difference between a positioning statement and a tagline, right? A positioning statement is intended to set an internal direction, usually for several years, and is the foundation for your messaging. And a tagline? Well, a...

What Your Logo Says about
Your Institution

[vc_row animate_rounded_tab="yes"][vc_column][vc_widget_sidebar sidebar_id="footer_column_4" el_class="blog-social-share blog-top"][/vc_column][/vc_row][vc_row animate_rounded_tab="yes" el_class="first-row"][vc_column][vc_column_text]There are many things that make your institution extraordinary or exemplary. But if your logo doesn’t reflect those attributes, it’s time to take a closer look. Clearly, your logo is more than just a graphic or mark but a distillation...

Brand differentiation:
the courage of being you

[vc_row animate_rounded_tab="yes"][vc_column][vc_widget_sidebar sidebar_id="footer_column_4" el_class="blog-social-share blog-top"][/vc_column][/vc_row][vc_row animate_rounded_tab="yes" el_class="first-row"][vc_column][vc_column_text]Whether your institution is two-year or four-year, for-profit or non-profit, you must find a way to stand out from the 5,299 other colleges in the U.S. Because every year, you and your competitors market to the same audience of...