Higher Education

Your brand :​)​
The power of the first impression

You know your institution is special. It has a mission, a vision, a purpose and personality all its own. It shapes students’ worldviews and skills in a way that is unique. But while your school’s one-of-a-kind nature may be very clear to you, it won’t...

Careful, your positioning
statement is showing.

Okay, so we all know the difference between a positioning statement and a tagline, right? A positioning statement is intended to set an internal direction, usually for several years and is the foundation for your messaging. And a tagline? Well, a tagline is typically campaign-specific, externally-focused...

What your logo says about
your institution

There are many things that make your institution extraordinary or exemplary. But if your logo doesn’t reflect those attributes, it’s time to take a closer look. Clearly, your logo is more than just a graphic or mark but a distillation of your brand value and values....

Brand differentiation:
The courage of being you

Whether your institution is two-year or four-year, for-profit or non-profit, you must find a way to stand out from the 5,299 other colleges in the U.S. Because every year, you and your competitors market to the same audience of soul-searching seventeen-year-olds struggling to find themselves...