Why pharma belongs on Facebook

Pharmaceutical brands have been slow to embrace social media marketing, and for good reason. But social media platforms have introduced new features to accommodate pharma brands' needs. In this article, we examine the opportunities for promoting your brand on Facebook....

The real-time
messaging dilemma

Maintaining an effective dialog with customers can be challenging in pharmaceutical marketing, given that all messages must undergo medical-legal-regulatory review. In this post, we consider some key strategies for producing meaningful content, getting it approved, and getting it out when...