Professional Associations

Marketing challenges for
today’s professional associations

[vc_row animate_rounded_tab="yes"][vc_column][vc_widget_sidebar sidebar_id="footer_column_4" el_class="blog-social-share blog-top"][/vc_column][/vc_row][vc_row animate_rounded_tab="yes"][vc_column][vc_column_text]According to our research, some professional organizations are finding it harder to meet their membership and certification marketing goals today than it used to be. We looked at some of the possible reasons why; as well as what you can...

What is your certification’s
market opportunity?

[vc_row animate_rounded_tab="yes"][vc_column][vc_widget_sidebar sidebar_id="footer_column_4" el_class="blog-social-share blog-top"][/vc_column][/vc_row][vc_row animate_rounded_tab="yes" el_class="first-row"][vc_column][vc_column_text]Your association wants to market its professional certifications, which can be more or less of an uphill battle, depending on your industry. In healthcare, education, and law, it’s very likely that someone who holds a license will also have a...

What are your certifications worth?

[vc_row animate_rounded_tab="yes"][vc_column][vc_widget_sidebar sidebar_id="footer_column_4" el_class="blog-social-share blog-top"][/vc_column][/vc_row][vc_row animate_rounded_tab="yes" el_class="first-row"][vc_column][vc_column_text]Your association prides itself on offering certifications that are valuable within your field. You know they really mean something. But does your audience? The number one obstacle to selling something is convincing buyers that they need it. So, what will...