Culture is normally defined as a series of beliefs, values, symbols and rituals that a specific group of people share, in order to create or preserve their identity.

Great, thanks for the arcane definition, right?

Well, instead of just retweeting #greatrelationships, talking about how cool our space is or showing pictures of our pets <3, we decided to tell you what we believe, what we do and how we behave (aka, brand), so you can see what makes us tick.

That way, we can see what we share in common and appreciate what is unique.