Alfred Angelo is one of the world’s leading manufacturers and retailers of designer wedding gowns and bridal apparel. Alfred Angelo has a substantial web presence and has been a long-standing client of ours.
Alfred Angelo asked us to help them condense their five separate global websites into one.
Backe re-designed and re-engineered the Alfred Angelo website to create a consistent, global brand identity. We also updated the code to be suitable for the website’s future growth, making the site easier to maintain and more cost-effective. We gave the site the ability to have separate regional capabilities, and leveraged a new Content Management System for even greater flexibility and individual control. Since then, Backe has become a trusted partner and digital expert for the Alfred Angelo marketing and digital presence team, doing everything from standard website maintenance, to custom programming, e-commerce management, and digital strategy development.