BCC needed a marketing strategy that would help launch their new, cloud-based payment system to achieve maximum awareness among potential customers and drive robust lead generation.
Any new system must allow laundry owners and their customers to move away from coin-only or card-based systems and avoid a large capital investment, upfront.
We produced a successful teaser and launch campaign to generate interest in and demand for the revolutionary product – including a fully responsive site, print, social ads, and a media plan to reach the most relevant and receptive audience.
Teaser landing page: 174 leads
Emails: (∼15% open rate), CTR (∼16%).
Facebook launch ads over a 6-day span:
41,968 reach, 1,315 clicks, CTR 2.46%