BCC Payments is a vending payment company specialized in using technology to simplify the installation, operation and oversight of business transactions, particularly within laundromats and laundry facilities.
Backe was enlisted by BCC to help tease and launch a revolutionary new product in laundry payment systems – The Laundry Boss.
Keeping The Laundry Boss a secret until its unveiling in October of 2016 proved to be both fun and challenging. In the months leading up to the launch, Backe worked very closely with The Laundry Boss team to develop a logo, messaging, and a successful teaser campaign to generate sales leads. For the launch, Backe developed a full website with e-commerce functionality, digital, print, social ad campaigns and a media plan. As the brand and product have continued to evolve, we provided agile solutions and advisory services across audiences, channels and tactics.