Gesu is an independent Catholic school, pre-K to eighth grade, located in one of the poorest areas of Philadelphia. Despite its challenges, Gesu has become a national model for how faculty, staff, students, partners, volunteers and donors can live lives of great purpose through the full expression of their talents and gifts.
John Backe and his father, John D. Backe have been board members for many years, helping create and fund the Backe Advanced Writing program. As an agency, all pitched in to help develop fundraising campaigns, a new website and expand Gesu’s institutional mission.
We offered to assist with Gesu’s fundraising efforts.
Backe developed a direct mail piece and supporting collateral aimed at encouraging Gesu’s current audience to support the school through donations. These efforts helped Gesu reach, and even surpass, fundraising goals for that year. Backe also offered to rebuild the Gesu website (including new professional photography) to ensure it accurately reflected the brand and spirit of the school, and to make it more user-friendly for visitors to donate to the school. Since then, we have continued to remain actively engaged with Gesu on a regular basis by providing ongoing web support, digital consultation, and by furthering the Backe Advanced Writing Program.