Peirce College is a private, non-profit four-year college located in Center City Philadelphia, Pennsylvania. Their mission is to provide working adults with an affordable education which includes flexible classes and personal attention.
The Marketing team at Peirce asked for our help during a re-branding initiative.
From primary and secondary research findings, we learned there was very little awareness of Peirce.
Additionally, we found that even those aware of the college lacked an understanding of who they are and what they offer. These insights led us to recommend and develop a graphic roll-out with bold colors to help them stand out in a saturated market, and a clear message that focused on the benefits of Peirce to adult learners. The re-brand then evolved into a deeper, ongoing engagement of strategic positioning, identity and message development, design and copywriting, concepting and promotional support for student recruitment.