Amazing Surf Adventures (ASA) is a nonprofit organization dedicated to helping wounded military personnel and veterans improve their lives through surfing. ASA needed updated marketing materials to help them present their brand in a strong, consistent manner.
We concluded that focusing on sponsors and donors in ASA’s marketing materials, rather than participants or volunteers, would have the most significant impact on their success and ability to support more participants and communities.
In addition to making ASA’s website more user-friendly and responsive, we honed its messaging, imagery, colors, and style so it would speak directly to their most important audiences. We then adapted their other promotional materials to follow suit.
ASA now has the tools it needs to clearly, compellingly, and consistently articulate its mission, the value of its programs, and why they deserve support. These materials now do the heavy lifting in communicating with ASA’s audiences, sparing their staff some administrative burden.