Arcadia University Logo
Challenge:

Beaver College needed to change its name to reflect its new university status and begin the next chapter in its 150-year history. The challenge was to speak to the needs and wants of the ever-changing student body without losing the historic school’s sense of heritage.

Insight:

Backe determined that the institution’s new branding had to capture these attributes: strong academic values and tradition; a commitment to a global perspective; a nurturing and supportive culture; a beautiful setting; and rich campus life.

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Solution:

We evaluated the school’s own recruitment materials as well as its competitors’, and made substantive recommendations for tactical and creative changes, including renaming and rebranding the school as Arcadia University.

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Results:

Our “Wisdom to grow on, worlds to explore” theme struck a chord with students, professors, and administrators. In less than a year, inquiries for the freshman class increased 44%, deposits were up 50%, and average SAT scores of incoming freshmen increased by 30 points.