Challenge:

Delaware Valley College received approval from the Pennsylvania Department of Education to become a university, necessitating help creating and launching a new name.

Insight:

Our launch plan insight was to target parents rather than students and to hone in on the experiential learning unique to DelVal.

Solution:

We conducted naming, logo, messaging and brand identity work. Then we produced a comprehensive launch campaign that included a brand guide, bus tails, platform posters, billboards, web banners, a website, a web video, and letterhead and business cards.

Results:

48,000 website visits
17 million branding impressions served