Challenge

Delaware Valley College received approval from the Pennsylvania Department of Education to become a university, necessitating help creating and launching a new name.

Insight

Our launch plan insight was to target parents rather than students and to hone in on the experiential learning unique to DelVal.

Solution

We conducted naming, logo, messaging and brand identity work. Then we produced a comprehensive launch campaign that included a brand guide, bus tails, platform posters, billboards, web banners, a website, a web video, and letterhead and business cards.

Results

48,000 website visits
17 million branding impressions served