Challenge

GlaxoSmithKline (GSK) employs a very large and diverse volume of marketing initiatives to provide disease education and promote its products to healthcare professionals, patients, caregivers, and payers – relying on numerous agencies to execute these initiatives.

Insight

GSK is a very diverse and highly matrixed global pharmaceutical company comprised of a great many brands – and each brand faces its own challenges and has its own distinctive personality.

Solution

We have fulfilled hundreds of projects for GSK every year – including websites, mobile applications, banners, videos, and email campaigns as well as printed pieces and environmental graphics – representing branded, unbranded, and above-brand promotions.

Results

While we’re not authorized to mention most of the GSK projects that we have fulfilled by name, the fact that we have retained this client for more than 20 years speaks to their satisfaction with our work and the strength of this relationship.