Ixinity Logo
Challenge:

Aptevo Therapeutics is a biotech company focused on bringing specialty therapies to market. Their IXINITY® product faces significant competition in a very small market of people with a particular disease state. IXINITY also faces confusion and competition with other treatments in its class.

Insight:

We determined that our lead-generation campaign had to highlight patients’ experience of being on IXINITY and the unusually dedicated community of support behind it – and to emphasize that there is another option for people who continue to experience problems with their current treatment.

Solution:

We worked with Aptevo to identify new marketing media, with creative and search terms focused on this specific chronic condition. We tested a variety of messages positioning IXINITY as another potential treatment option. And, we developed a new, more user-friendly, mobile-optimized website.

Results:

Traffic to IXINITY.com more than doubled in July-September 2017 compared to the previous quarter. And, we generated a 10% increase in new leads after the launch of the new website and media campaign.