Laundry Boss Logo
Challenge

Laundry Boss needed a marketing strategy that would help launch their new, cloud-based payment system to achieve maximum awareness among potential customers and drive robust lead generation.

Insight

Any new system must allow laundry owners and their customers to move away from coin-only or card-based systems and avoid a large capital investment, upfront.

Solution

We produced a successful teaser and launch campaign to generate interest in and demand for the revolutionary product – including a fully responsive site, print, social ads, and a media plan to reach the most relevant and receptive audience.

Results

Teaser landing page: 174 leads
Emails: (∼15% open rate), CTR (∼16%)
Facebook launch ads over a 6-day span: 41,968 reach, 1,315 clicks, CTR 2.46%