Challenge

Peirce College, a private, non-profit, four-year college in Philadelphia, needed to increase applications, amidst years of declining enrollment.

Insight

From primary and secondary research findings, we learned that there was very little awareness of Peirce among potential students in the Philadelphia area.

Solution

We produced a full rebranding program and we developed a city-wide awareness campaign focused on adult learners, using very bold colors and graphics to help Peirce stand out in a saturated market.

Results

We helped Peirce College triple its unaided name recognition and established a unique position for Peirce as the “college that really works for working adults.”