Challenge:

Peirce College, a private, non-profit, four-year college in Philadelphia, needed to increase applications, amidst years of declining enrollment.

Insight:

From primary and secondary research findings, we learned that there was very little awareness of Peirce among potential students in the Philadelphia area.

Solution:

We produced a full rebranding program and we developed a city-wide awareness campaign focused on adult learners, using very bold colors and graphics to help Peirce stand out in a saturated market.

Results:

We helped Peirce College triple its unaided name recognition and established a unique position for Peirce as the “college that really works for working adults.”