Stokes Equipment has a strong reputation as a regional supplier of high-quality loading dock, industrial door, and safety equipment. They wanted to redefine their brand to better distinguish themselves from their competitors, for the benefit of both their customers and their employees.
Through our immersion sessions and competitive research, we found that Stokes has a unique story to tell: a passionate commitment to the safety of their customers as well as their staff. We also observed that honesty and integrity are very deeply ingrained in their company culture.
We developed a new positioning statement and messaging platform for Stokes, along with a bold new brand identity – including the new tagline, “A reputation for excellence. A passion for safety.” We infused this new brand consistently into all the marketing tools we created.
We designed and built a new website that provides a more seamless user experience, highlights Stokes’ new brand, and better showcases their products and services. We also designed new stationery, truck graphics, and other materials to help Stokes communicate their brand in a consistent, compelling way.